IADIS International Journal on Computer Science and Information Systems

Published by IADIS (International Association for Development of the Information Society) • ISSN (Online): 1646-3692 • ISSN (Print): 1646-3692
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Intergroup Interaction and Identity Expression in Immersive Social Virtual Reality

Timor Schwartz Miler *
Nili Steinfeld *
* School of Communications, Ariel University, Israel (Portugal)
* School of Communications, Ariel University, Israel (Portugal)

Abstract

This study investigates how bias, cooperation, and power asymmetries unfold between minority and majority groups in immersive social virtual reality (SVR). Seventy-two Jewish Israelis—including Ethiopian Israelis, ultra-Orthodox (Haredi), and secular participants—took part in structured collaborative and competi tive sessions within a shared virtual gallery, and their behaviors were analyzed through qualitative observation and post -session questionnaires. Five interrelated themes emerged: spatial dynamics of partner selection, whereby initial choices were driven by immediate virtual proximity rather than cultural identity; cultural identity signaling in VR, as verbal references and customized avatar elements (e.g., head coverings and color palettes) subtly reinforced group belonging; a digital divide in VR interactions, with technological proficiency functioning as social capital that enabled skilled users to assume leadership roles; gender roles in virtual interactions, where explicit gender cues embedded in avatars saw women more often mediating or supporting and men directing task flow; and trust building through virtual interaction, progressing from competence-based partner selection to cross-group coalitions and an emotional shift from discomfort to connection. Together, these findings show that while SVR mirrors real-world power structures and identity cues, its immersive, task-oriented design can also catalyze new cross -group bonds, highlighting the need to narrow technological gaps and encourage inclusive collaboration to realize SVR’s potential as a bridge across social divides.

Keywords

Social Virtual Reality (SVR) Intergroup Contact Cultural Identity In-Group Bias Behavioral Observations Minority-Majority Relations
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Declarations & Ethics

Funding: This research received academic dissemination support through ESCAP / JournalsHub publishing programs.
Conflicts of Interest: The authors declare no competing financial or institutional interests.
Peer Review: Double-blind peer reviewed by international subject specialists.
License: Creative Commons Attribution 4.0 International (CC BY 4.0).
How to Cite This Article
APA / MLA / BibTeX
Miler, et al. (2025). Intergroup Interaction and Identity Expression in Immersive Social Virtual Reality. IADIS International Journal on Computer Science and Information Systems, 20(1). https://doi.org/10.33965/ijcsis_2025_v20i1_05
Miler, et al. "Intergroup Interaction and Identity Expression in Immersive Social Virtual Reality." IADIS International Journal on Computer Science and Information Systems, vol. 20, no. 1, 2025. https://doi.org/10.33965/ijcsis_2025_v20i1_05
Miler, et al. "Intergroup Interaction and Identity Expression in Immersive Social Virtual Reality." IADIS International Journal on Computer Science and Information Systems 20, no. 1 (2025). https://doi.org/10.33965/ijcsis_2025_v20i1_05