Nowadays, the alignment of business processes to corporate strategy is an important success factor. However, especially implemented business processes do not sufficiently incorporate business objectives. Process managers are facing the challenge on how to optimize already established workflows in organizations based on strategic goals. This contribution proposes a new modeling approach that links business objectives with flow objects of business pr ocesses in a combined Strategy Process Matrix. Three basic optimization rules are derived to give process owners concrete recommendations for action s to increase the strategy achievement of pro cesses. This transparent optimization approach is evaluated as a case study in customer support of a manufacturing company from Switzerland and demonstrates its benefits.